AWS Pinpoint for Receiving Two-way SMS MessagingĪmazon Pinpoint enables AWS customers to send both one-way and two-way transactional or promotional text messages via either long or short code. You can learn more about requesting a dedicated short code for SMS Messaging with Amazon Pinpoint here. If your business revolves around SMS as a main form of communication, like bank alerts/transactions, emergency notifications, etc., then a short code is the way to go as it offers high-volume messaging and can reach many different users at once. Short code also involves a rigorous registration process with wireless carriers. You can lease them for around $1,000 USD per month in the USA. Short codes are often used for application-to-person (A2P) messaging, two-factor authentication (2FA), and marketing messages - and you must request a separate short code for each country you support.īottom line, you need to be serious about SMS to own a short code as they are more expensive than long codes. A short code is a five-digit or six-digit number that’s meant for high-volume SMS messaging. These numbers are not associated with a mobile device and are intended as virtual addresses for your applications.Ī long code is a essentially 10-digit phone numbers used to send and receive SMS and are limited to 1 message per second. To engage in programmatic two-way SMS conversations with your customers, you’ll first need to obtain a long code or short code from a messaging provider like Twilio, Nexmo, or Amazon Pinpoint.Įach provider will offer an API for sending and receiving text messages from your customers to your long or short code. With two-way SMS, the possibilities are endless.ĭr Appointment reminder two-way SMS example Short Code vs Long Code The patient’s text response would come back to the doctor’s office management app, and they can then take action based on the response. For example, going back to the doctor appointment use case, the outbound message to the patient could include an option to respond “1 to ‘confirm’ or 2 to ‘cancel appointment’”. Or, a doctor’s office might send a text to a patient reminding them of their upcoming appointment.īusinesses can also send twoway messages to customers when they want to receive a response that provides them with actionable next steps. For example, a restaurant may text a patron when their reserved table is ready. In a one-way communication, the business will send a message in the form of an announcement or one-off notification that typically doesn’t require any further interaction. When a business sends a text message to a customer, it tends to be a one-way SMS. Businesses typically send text messages programmatically, as they would otherwise need a lot of physical phones and dedicated employees manually sending text messages to each customer - which is simply not realistic or scalable. SMS messages (better known as “text messages”) are typically sent person-to-person, but they are also sent business-to-person. We’ll then implement a practical solution for setting up an SMS long code so you can start sending and receiving text messages. In this article, I’ll explain what two-way SMS is and how you can quickly and easily start sending personalized, timely, and relevant text messages to your customers with Amazon Pinpoint. When it comes to customer acquisition and retention, it doesn’t get any easier than this. They simply receive your message on their device. SMS messaging is extremely convenient - users don’t have to authenticate, download your app, or go to your website. Compared to other communication channels such as email and push notifications, text messaging results in higher engagement. SMS, or text messaging, is the simplest way to reach your users outside of normal customer-facing web or mobile applications.
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